Sales & marketing agency for Brands & businesses
Sales
Notable artists and brands in the field of music, entertainment, and consumer products turn to The 99 Group for sales representation, market development, and expanded distribution. The 99 Group works closely with the world's largest and most recognized retailers, wholesalers, and digital delivery platforms.
Marketing
From clarifying your value message, building your next great website or e-commerce platform, to generating ongoing high-value content, social media, and PR, The 99 Group is ready to build your brand and take your business to the next level. With a team that is custom-built to meet your business goals.
Business Development
The 99 Group is a representation and consulting agency with a highly successful record of developing, promoting, and growing artists, content, and products into successful brands. Licensing, production, publishing, marketing, and selling leading media, products, content, and 3PL distribution services.
Artist Relations
The 99 Group works with some of the best known artists, authors, clinicians, educators, entertainers, and influencers in the music and entertainment industry, and across multiple categories and disciplines. Artist relationships for businesses or business relationships for artists often go hand in hand.
the 99 group
One. Makes all the difference.
Antonio Ferranti, President
Award-winning sales, marketing, and management pro.
Founder and President of The 99 Group, Antonio Ferranti is an award-winning sales, marketing, and management professional with 15 years of successful, results-driven experience with industry-leading organizations.
Antonio specializes in sales, marketing, distribution, product and business development, establishing and developing new sales channels, B2B account management, C-level relationships, licensing and corporate partnerships, market research and analysis, sales presentations, training, management, public speaking, and public relations.
The 99 Group
The agency for artists, entrepreneurs, and businesses.
The 99 Group is a sales and marketing agency with a record of successfully building brands and businesses, and helping artists, entrepreneurs, and small businesses realize larger and more diverse sales channels.
The 99 Group is founded on the simple belief that your work, brand, and products deserve to be seen by as wide an audience as possible. To accomplish this you need the right strategy, and you need to work with a scalable agency that has the creativity, experience, connections, resources, and record of successfully guiding brands to bigger business.
The Business of One
One. Makes all the difference.
An artist, entrepreneur, or business who manufactures a product or provides a service is born from the recognition of fulfilling a need; of providing a solution. A consumer of that product or service is the fulfillment of that one missing piece. But even artists, entrepreneurs, and businesses need solutions.
What is your 'one'? Is it expanded sales channels, marketing, brand-building, or business development? What is keeping your enterprise from the next level? The 99 Group may be your solution.
The 99 Group is as much a philosophy as it is an agency that is driven by the Business of One.
Retail & Wholesale
We reach over 25,000 storefronts and millions of consumers across several product categories through 15 years of personal relationships with each of these, and thousands more, North American retail and wholesale partners.
Alliance of Music Merchants
Musical instrument retailers and manufacturers who help develop and grow the music industry.
Amazon.com
The world's largest e-commerce retailer by total sales and market capitalization.
Apple
The world's largest digital content retailer through iTunes, iBooks, App Store, and Music platforms.
Baker & Taylor
Among North America's largest multi-media and content distributors to brick & mortar.
Barnes & Noble
The largest retail bookseller and leading retailer of multi-media and educational products.
B&H Photo
The largest independent Pro Audio & Video equipment store in the United States
Bed Bath & Beyond
Largest chain of domestic merchandise retail stores throughout North America.
Best Buy
Largest multinational chain of computer and consumer electronics stores.
Books-A-Million
The second largest bookstore and multimedia products chain in the United States.
Costco
Largest membership-only warehouse club in the US, and the world's 2nd largest retailer.
Curacao
Large-format US department store chain uniquely positioned to serve the latino/hispanic market.
Ebay
World's largest consumer-to-consumer and business-to-consumer auction site.
Five-Star Drum Shops
Organization of independently-owned specialty percussion stores in North America.
Groupon
Global e-commerce marketplace offering activities, travel, goods and services.
Guitar Center
The largest chain of musical instrument retailers in the world with 269 locations in the US.
HomeGoods
Large chain of home furnishing stores specializing in name brand discount home accessories.
Ingram
Largest US distributor of branded home entertainment and educational multimedia products.
JW Pepper
World's largest and most influential school and church music and accessories retailer.
Kohl's
The largest US department store chain with over 1,100 stores in home, fashion, and accessories.
KraftMusic.com
Among the industry's top e-commerce musical instruments and pro audio products retailers.
Lifeway
The world's largest publisher and retailer of Christian multimedia products and resources.
Long & McQuade
The largest chain of musical instrument retailers in Canada with 73 nationwide locations.
Marshalls
Large chain of North American discount department stores with nearly 1,000 locations.
Music & Arts
US educational music chain retailer with 145+ retail stores, 120+ educational representatives.
MusiciansFriend.com
Mail-order and e-commerce division of Guitar Center Inc, the largest music instrument retailer.
NACS
Leading wholesale distribution of books and general merchandise products, to universities.
NAMM
Represents thousands of premier music industry retailers, wholesalers and manufacturers.
Overstock.com
E-commerce retailer offering customers an alternative inventory distribution channel.
Reverb.com
Online marketplace for musicians to buy, sell and learn about new, used, vintage & handmade gear.
Sam Ash
The largest family-owned chain of musical instrument stores in the United States.
Sam's Club
US chain of membership-only retail warehouse clubs owned and operated by Walmart,
Sweetwater
Largest independent e-commerce retailer for musical equipment and pro audio gear.
Target
The second-largest discount retailer and department store chain in the US.
TJ Maxx
Leading US discount department store chain with more than 1,000 stores, part of the TJX Group.
Urban Outfitters
US chain for popularized counter-culture apparel, accessories, and housewares.
Walmart
The world's largest department store chain with nearly 12,000 stores in 28 countries.
Featured Clients
Featured music, media, and entertainment brands.
Harrison Music
Mark Harrison, publisher of bestselling music instructional piano and keyboard books and multimedia in all popular styles.
L'Italo-Americano
Longest-running Italian news publisher in North America and the source for Italian news, culture, arts, entertainment.
Proel
World-class pro audio, video and lighting systems and solutions for special events, entertainment and installations.
Rachmaninoff Piano Festival
Non-profit organization committed to promoting international goodwill through art, music and entertainment.
Portfolio HIGHLIGHTS
Bestselling, award-winning projects.
VIVO H7 Digital Piano
Polished Black
The world's best digital pianos in tone, touch, tech, and style. Bluetooth enabled with all-new T2L (True 2 Life) technology.
VIVO H7 Digital Piano
Polished White
The world's best digital pianos in tone, touch, tech, and style. Bluetooth enabled with all-new T2L (True 2 Life) technology.
VIVO H7 Digital Piano
Black
The world's best digital pianos in tone, touch, tech, and style. Bluetooth enabled with all-new T2L (True 2 Life) technology.
VIVO H7 Digital Piano
White
The world's best digital pianos in tone, touch, tech, and style. Bluetooth enabled with all-new T2L (True 2 Life) technology.
VIVO H7 Digital Piano
Red
The world's best digital pianos in tone, touch, tech, and style. Bluetooth enabled with all-new T2L (True 2 Life) technology.
VIVO H3 Digital Piano
Black
The world's best digital pianos in tone, touch, tech, and style. Bluetooth enabled with all-new T2L (True 2 Life) technology.
VIVO H3 Digital Piano
White
The world's best digital pianos in tone, touch, tech, and style. Bluetooth enabled with all-new T2L (True 2 Life) technology.
VIVO H7 Digital Piano
Premium Benches
Made of select beechwood with color-matched finishes. Height adjustable seat, galvanized steel mechanics, comfortable cushion.
VIVO S7 Stage Piano
The world's best digital pianos in tone, touch, tech, and style. Bluetooth enabled with all-new T2L (True 2 Life) technology.
VIVO S3 Stage Piano
The world's best digital pianos in tone, touch, tech, and style. Bluetooth enabled with all-new T2L (True 2 Life) technology.
VIVO P7 Portable Piano
The world's best digital pianos in tone, touch, tech, and style. Bluetooth enabled with all-new T2L (True 2 Life) technology.
VIVO P3 Portable Piano
The world's best digital pianos in tone, touch, tech, and style. Bluetooth enabled with all-new T2L (True 2 Life) technology.
DEXIBELL DXHF7
Pro Headphones
Designed to optimize accurate sound reproduction, with an ideal frequency response for digital musical instruments. Also make for perfect studio monitors.
VIVO DXCP1 Digital Piano
Continuos Pedal
Continuous sustain pedal with selectable on-off mode switch. The continuous pedal is essential for full control of the damper modelling available on VIVO.
VIVO Digital Piano
Gig Bags
Professional soft case bags for 73-key and 88-key digital pianos. Features extra protective padding, rugged waterproof foam and extra soft plush inner lining, a wide, organized front-pocket and practical touring wheels.
VIVO Digital Piano
Micro Fiber Covers
Micro Dust Covers available for 73-key and 88-key VIVO Stage (S3/7) and Portable (P3/7) Pianos.
VIVO End Panel
A Kind of Blue
Blue End Panels for Stage (S3/7) and Portable (P3/7). Great for style and function protecting your gear from the wear of touring.
VIVO End Panel
Banana Yellow
Yellow Panels for Stage (S3/7) and Portable (P3/7). Great for style and function protecting your gear from the wear of touring.
VIVO End Panel
Acid Queen Green
Green Panels for Stage (S3/7) and Portable (P3/7). Great for style and function protecting your gear from the wear of touring.
VIVO End Panel
Strawberry Red
Red End Panels for Stage (S3/7) and Portable (P3/7). Great for style and function protecting your gear from the wear of touring.
Abbey Road to Ziggy Stardust: Off-the-record with The Beatles, Bowie, Elton & so much more.
Ken Scott, one of only five recording engineers to ever record The Beatles, needed a sales and event strategy and execution that would ensure that his book was available worldwide online and in bookstores.
The Music of the Lord of the Rings Films, Book & Audio CD
Doug Adams' behind-the-scenes books of one of the most successful movie franchises in history, needed a sales and event execution strategy that would ensure that his book was available worldwide online and in bookstores.
Teach Yourself to Play Ukulele, Complete Starter Pack
Alfred Music, a leading educational music publisher, needed a product development strategy that drew from their vast catalog of media publications, This trend-setting series enjoys #1 best-selling rankings on major e-commerce websites.
Teach Yourself to Play Acoustic Guitar, Complete Starter Pack
Alfred Music, a leading educational music publisher, needed a product development strategy that drew from their vast catalog of media publications, This trend-setting series enjoys #1 best-selling rankings on major e-commerce websites.
Teach Yourself to Play Piano, Complete Starter Pack
Alfred Music, a leading educational music publisher, needed a product development strategy that drew from their vast catalog of media publications, This trend-setting series enjoys #1 best-selling rankings on major e-commerce websites.
Kid's Electric Guitar Course, Complete Starter Pack
Alfred Music, a leading educational music publisher, needed a product development strategy that drew from their vast catalog of media publications, This trend-setting series enjoys #1 best-selling rankings on major e-commerce websites.
Kid's Piano Course, Complete Starter Pack
Alfred Music, a leading educational music publisher, needed a product development strategy that drew from their vast catalog of media publications, This trend-setting series enjoys #1 best-selling rankings on major e-commerce websites.
The Complete Idiot's Guide, Acoustic Guitar Pack
Alfred Music and Penguin Random House, needed a product development and licensing strategy that drew from their combined catalog of media publications, This series enjoys #1 best-selling rankings on major e-commerce websites.
Praise
A word from those who have worked with us.
Impressive.
Alfred Music
Antonio is hands-down one of the greatest, most knowledgeable, and most dependable people I have ever had the privilege of working with. He brings wisdom, experience, and great insight with everything he does, and uses these valuable skills to ultimately and effectively further the company's goals. He has an incredibly impressive and LONG list of accomplishments and professional victories. I guarantee that you will not be disappointed working with him.
- Rich L., VP of Digital Products,
Alfred Music
Focused.
Baker & Taylor
Antonio has always been very focused . He is very responsive to the needs and requirements of our business.
- Cathy A., Buyer and Academic Planning & Allocation Analyst, Baker & Taylor
Excellence.
The Company Rocks
Antonio brings three great qualities to his work: passion, imagination, and dedication. He is passionate about the people that he works with, the clients he works for, and the products that he recommends for their stores. Antonio applies his imagination to developing creative solutions to operational challenges. And, Antonio is dedicated to success. He is tireless in his efforts to complete the sale. He is not satisfied unless the client is satisfied. He is an excellent sales professional.
- Danny Rocks, Music Products Industry Legend
The Company Rocks
Superb.
Dave Black Images
Antonio is a superb marketing machine! I have rarely met anyone as passionate, enthusiastic, and creative as he is when it comes to marketing and/or selling a product he truly believes in. I have worked with Antonio for a number of years, and appreciate his willingness to lend his ideas and talents to whoever asks for his advice or opinion. I certainly want him behind my product.
- Dave Black, Bestselling Author, Educator, Musician and Photographer
Thoughtful.
Dotomi
Working with Antonio is a true pleasure. It is rare to encounter a business partner who is so deeply committed and invested in his clients' success - - Antonio is exactly that type of partner. Endlessly enthusiastic and never short on creative ideas, Antonio goes out of his way to provide thoughtful insights and suggestions tailored to our business needs.
- Stephanie G., Client Development, Dotomi
Creative.
Google
Antonio is a knowledgeable and personable sales manager with a deep knowledge of both the book industry and the music industry. He is very pleasant to work with and has creative ideas for how to build win-win partnerships.
- Laura D., Strategic Partner Manager, Google
Dedicated.
Jazz Education Network
Antonio is one of the hardest working, most dedicated, sales professionals I've ever had the pleasure to work with. He gets results by building relationships and trust with our clients. He is always my first stop when seeking advice or assistance on how to establish a new series.
- Andrew Surmani, Past President, Jazz Education Network
Invaluable.
MegaTrax
Antonio always has a reasoned, informed, and intelligent answer to any question regarding sales that I pose to him. To paraphrase a line in "The Music Man," He DOES know the territory! Antonio's advice has been essential in helping me produce and design a product whose sales potential can be maximized in the marketplace. That, and a great sense of humor make him invaluable to be around.
- Cary G., Publishing Administrator, Megatrax
Insightful.
Music Products Association
Antonio is one of my go-to sources for reliable and knowledgeable insight on music industry trends. He's one of the industry's new leaders.
- Zach P., Director of Professional Development, National Association of Music Merchants
Outstanding.
The National Guitar Workshop
Antonio Ferranti is an outstanding communicator and effective sales person. His knowledge of the marketplace and enthusiastic creativity make him an excellent collaborator, from product development to merchandising. We are proud to have Antonio representing our products.
- Nathaniel G., Vice President of Product Development
Workshop Arts
Passionate.
Penguin Random House
Antonio is responsible for the initial idea of partnership for our companies. He is so passionate about what he does, especially going after new business in unique ways. I applaud his enthusiasm and creative vision.
- Howard Wall, Director of National Marketing
Penguin Random House
Dedicated.
Warner Bros. Publications
Antonio is one of the hardest working, most dedicated, sales professionals I've ever had the pleasure to work with. He gets results by building relationships and trust with our clients. He is always my first stop when seeking advice or assistance on how to establish a new series.
- Aaron Stang, Grammy Award-Winning Editor, Warner Bros.
Affiliations
The company we keep.
Musicians At Play Foundation
MusiciansAtPlay.org
Musicians at Play presents concerts with world-class musicians which highlight the musical heritage of Los Angeles, and raise funds for music mentorship programs. Each year, over 4,500 children, parents, teachers and community members have participated through student performances, professional development workshops, master classes and panel discussions.
Music Teachers National Association
MTNA.org
With nearly 22,000 members in 50 states, and more than 500 local affiliates, MTNA is the preeminent source for music teacher support, where members embody like-minded values and commitment to their students, colleagues and society as a whole, while reaping the rewards of collaboration, continuity and connection throughout the lifetime of their careers.
National Associations of Music Merchants
NAMM.org
The National Association of Music Merchants (NAMM), is a not-for-profit association that promotes the benefits of making music to people of all ages and strengthens the $17 billion global music products industry. Our association serves as a hub for people who seek the newest innovations in musical products, recording technology, sound and lighting.
Retail Print Music Dealers Association
PrintMusic.org
The Retail Print Music Dealers Association is a professional trade organization founded to address the special needs and interests of the print music industry. RPMDA is a forum for exchanging ideas and building bridges, and provides opportunities for dealers and publishers to meet in a non-commercial setting to discuss the present and plan for the future.
