The agency for artists, authors, entertainers, entrepreneurs, manufacturers, musicians, publishers, and record labels.
The 99 Group is a sales and marketing agency with a record of building successful brands and businesses, and helping entrepreneurs, authors, musicians, publishers, record labels, manufacturers and retailers realize larger and more diverse sales channels.
The 99 Group is founded on the simple belief that your work, brand, and products deserve to be seen by as wide an audience as possible. To accomplish this you need the right strategy, and you need to work with a scalable agency that has the creativity, experience, connections, resources, and record to successfully guide your brand.
Antonio specializes in sales, marketing, distribution, product and business development, establishing and developing new sales channels, B2B account management, C-level relationships, licensing and corporate partnerships, market research and analysis, sales presentations, training and management, and public relations.
When Doug Adams had finished producing his behind-the-scenes and music of one of the most successful movie franchises in history, he needed a sales strategy and execution that would ensure that his book was available worldwide online and in mass market and independent bookstores. More than having the book simply available in stores; it was important to further promote the book with in-store booksignings at Barnes & Noble stores and collegiate stores in cities that were timed with The Lord of the Rings In Concert Tour. In partnership with Doug Adams, composer Howard Shore, and Columbia Artists Management, the book was a spectacular success and continues to reach fans and enjoy sustained sales year after year, especially as The Hobbit movies continue to encourage interest and demand.
Alfred's Teach Yourself to Play Acoustic Guitar, Complete Starter Pack
The tremendous success of Alfred's Teach Yourself to Play Ukulele, Complete Starter Pack, afforded the opportunity to extend this now highly successful brand into a multi-category leader. The Teach Yourself to Play brand now enjoys #1 bestseller status in multiple categories on every major e-commerce website and mass market music store in the industry.
Recently, Alfred Music, a leading educational music publisher, needed a "million dollar" idea that drew from their vast catalog of media publications, but that had the potential to reach a mass market audience and generate the kind of market impact that would make them a category leader in musical instruments. From a series of bestselling children's educational musical books came an all-in-one box set idea that would revolutionize musical instrument and accessory sales and merchandising. This trend-setting and industry leading series has also expanded to include ukulele, guitar, piano, drums, and currently enjoys #1 best-selling rankings on every major e-commerce website and mass market music store in the world.
Alfred's Kid's Piano Course, Complete Starter Pack
The tremendous success of Alfred's Kid's Acoustic Guitar Course, Complete Starter Pack, afforded the opportunity to extend this now highly successful brand into a multi-category leader. The Alfred's Kid's Course brand now enjoys #1 bestseller status in multiple categories on every major e-commerce website and mass market music store in the industry.
Working with Antonio is a true pleasure. It is rare to encounter a business partner who is so deeply committed and invested in his clients' success - - Antonio is exactly that type of partner. Endlessly enthusiastic and never short on creative ideas, Antonio goes out of his way to provide thoughtful insights and suggestions tailored to our business needs.
- Stephanie G., Client Development, Dotomi