• The agency for artists, entrepreneurs, and businesses.

    Sales

    Some of the most successful names in the field of music, entertainment, and consumer products turn to The 99 Group for sales representation, channel development, and expanded distribution. The 99 Group works closely with the world's largest and most recognized retailers, wholesalers, and digital delivery platforms.

    Marketing

    From clarifying your value message, building your next great website or e-commerce platform, to generating ongoing high-value content, social media, and PR, The 99 Group is ready to build your brand and take your business to the next level. With a team that is custom-built to meet your business goals.

     

    Business Development

    The 99 Group is a representation and consulting agency with a highly successful record of developing, promoting, and growing artists, content, and products into successful brands. Licensing, production, publishing, marketing, and selling leading media, products, and content,

     

  • the 99 group

    One. Makes All the Difference.

    Antonio Ferranti, President

    ​Award-winning sales, marketing, and management pro.

    Founder and President of The 99 Group, Antonio Ferranti is an award-winning sales, marketing, and management professional with 15 years of successful, results-driven experience with industry-leading organizations.

     

    Antonio specializes in sales, marketing, distribution, product and business development, establishing and developing new sales channels, B2B account management, C-level relationships, licensing and corporate partnerships, market research and analysis, sales presentations, training, management, and public relations.

    The 99 Group

    ​A sales and marketing agency for artists and brands.

    The 99 Group is a sales and marketing agency with a record of successfully building brands and businesses, and helping artists, entrepreneurs, and small businesses realize larger and more diverse sales channels.

     

    The 99 Group is founded on the simple belief that your work, brand, and products deserve to be seen by as wide an audience as possible. To accomplish this you need the right strategy, and you need to work with a scalable agency that has the creativity, experience, connections, resources, and record of successfully guiding brands to bigger business.

    The Business of One

    A philosophy that drives all commerce.​

    An artist, entrepreneur, or business who manufactures a product or provides a service is born from the recognition of fulfilling a need; of providing a solution. A consumer of that product or service is the fulfillment of that one missing piece. But even artists, entrepreneurs, and businesses need solutions.

     

    What is your 'one'? Is it expanded sales channels, marketing, or brand-building? What is keeping your business from the next level? The 99 Group may be your solution.

     

    The 99 Group is as much a philosophy as it is an agency that is driven by the Business of One.

  • Clients

    Featured music, media, and entertainment brands.

    L'Italo-Americano News & Media

    Founded in 1908, and headquartered in Los Angeles, California, L'Italo-Americano is the longest-running Italian newspaper in North America and the preeminent source for Italian news, culture, arts, entertainment, and media on the west coast. The 99 Group is proud to be the exclusive sales, marketing, and public relations. agency of L'Italo-Americano.

    Rachmaninoff International Piano Competition & Festival​

    Established in 1999, International Competitions and Festivals is a non-profit organization whose activities reflect a passion and commitment to the belief that mutual understanding, respect, and international collaboration between peoples of the world can be achieved through the arts.

    Custom-built Piano Shells and Cases

    Established in 1975, the Slam Grand Piano Company produces the finest piano shells in the industry. Serving every major artist and performance venue in the music and entertainment industry including Taylor Swift, Justin Bieber, Mariah Carey, Lionel Ritchie, Little Richard to DisneyWorld, The Super Bowl, Times Square, and thousands more!

  • Portfolio HIGHLIGHTS

    Bestselling, award-winning projects.

    The Music of the Lord of the Rings Films, Book & Audio CD

    Best-selling Book & Audio CD ​

    When Doug Adams had finished producing his behind-the-scenes books of one of the most successful movie franchises in history, he needed a sales strategy and execution that would ensure that his book was available worldwide online and in mass market and independent bookstores. More than having the book simply available in stores; it was important to further promote the book with in-store booksignings at Barnes & Noble stores and collegiate stores in cities that were timed with The Lord of the Rings In Concert Tour. In partnership with Doug Adams, composer Howard Shore, and Columbia Artists Management, the book was a spectacular success and continues to reach fans and enjoy sustained sales year after year, especially as The Hobbit movies continue to encourage interest and demand.

    Abbey Road to Ziggy Stardust: Off-the-record with The Beatles, Bowie, Elton & so much more.

    Best-selling Memoir ​

    Ken Scott, one of only five recording engineers to ever record The Beatles as well as a virtual who's who of rock royalty, needed a sales strategy and execution that would ensure that his book was available worldwide online and in mass market bookstores. In addition to having the book simply available in stores; it was important to further promote the book with in-store booksignings at Barnes & Noble stores and collegiate stores in cities that were timed with Beatles events, and recording industry events. The book was a spectacular success and continues to reach fans and enjoy sustained sales.

    Alfred's Teach Yourself to Play Ukulele, Complete Starter Pack

    Best-selling Instrument & Media Bundle Pack ​

    Recently, Alfred Music, a leading educational music publisher, needed a "million dollar" idea that drew from their vast catalog of media publications, but that had the potential to reach a mass market audience and generate the kind of market impact that would make them a category leader in musical instruments. From a series of self-teaching musical books came an all-in-one box set idea that would revolutionize musical instrument and accessory sales and merchandising. This trend-setting and industry leading series has expanded to include ukulele, guitar, piano, drums, and currently enjoys #1 best-selling rankings on every major e-commerce website and mass market music store in the world.

    Alfred's Teach Yourself to Play Acoustic Guitar, Complete Starter Pack

    Best-selling Instrument & Media Bundle Pack ​​

    The tremendous success of Alfred's Teach Yourself to Play Ukulele, Complete Starter Pack, afforded the opportunity to extend this now highly successful brand into a multi-category leader. The Teach Yourself to Play brand now enjoys bestseller status in multiple categories on every major e-commerce website and mass market music store in the industry.

    Alfred's Teach Yourself to Play Piano, Complete Starter Pack

    Best-selling Instrument & Media Bundle Pack ​​

    The tremendous success of Alfred's Teach Yourself to Play Ukulele, Complete Starter Pack, afforded the opportunity to extend this now highly successful brand into a multi-category leader. The Teach Yourself to Play brand now enjoys bestseller status in multiple categories on every major e-commerce website and mass market music store in the industry.

    Alfred's Kid's Electric Guitar Course, Complete Starter Pack

    Best-selling Instrument & Media Bundle Pack ​​

    The tremendous success of Alfred's Kid's Acoustic Guitar Course, Complete Starter Pack, afforded the opportunity to extend this now highly successful brand into a multi-category leader. The Alfred's Kid's Course brand now enjoys bestseller status in multiple categories on every major e-commerce website and mass market music store in the industry.

    Alfred's Kid's Piano Course, Complete Starter Pack

    Best-selling Instrument & Media Bundle Pack ​​

    The tremendous success of Alfred's Kid's Acoustic Guitar Course, Complete Starter Pack, afforded the opportunity to extend this now highly successful brand into a multi-category leader. The Alfred's Kid's Course brand now enjoys bestseller status in multiple categories on every major e-commerce website and mass market music store in the industry.

    The Complete Idiot's Guide, Acoustic Guitar Pack

    Best-selling Instrument & Media Bundle Pack ​​

    The tremendous success of Alfred's Complete Starter Packs, afforded the opportunity to extend this now highly successful brand into a multi-category leader, complete with big-grand licensing. The Complete Starter Packs brand now enjoys bestseller status in multiple categories on every major e-commerce website and mass market music store in the industry.

  • Praise

    A word from those who have worked with us.

    Creative.

    Google

    Antonio is a knowledgeable and personable sales manager with a deep knowledge of both the book industry and the music industry. He is very pleasant to work with and has creative ideas for how to build win-win partnerships.

     

    - Laura D., Strategic Partner Manager, Google

    Insightful.

    International Music Products Association​

    Antonio is one of my go-to sources for reliable and knowledgeable insight on music industry trends. He's one of the industry's new leaders.

     

    - Zach P., Director of Professional Development, National Association of Music Merchants

    Passionate.

    Penguin Random House

    Antonio is responsible for the initial idea of partnership for our companies. He is so passionate about what he does, especially going after new business in unique ways. I applaud his enthusiasm and creative vision.

     

    - Howard W., Director of National Marketing, Penguin Group

    Knowledgeable.

    Alfred Music Publishing

    Antonio is hands-down one of the greatest, most knowledgeable, and most dependable people I have ever had the privilege of working with. He brings wisdom, experience, and great insight with everything he does, and uses these valuable skills to ultimately and effectively further the company's goals. He has an incredibly impressive and LONG list of accomplishments and professional victories. I guarantee that you will not be disappointed working with him.

     

    - Rich L., Vice President of Digital Products,

    Alfred Music

    Focused.

    Baker & Taylor

    Antonio has always been very focused . He is very responsive to the needs and requirements of our business.

     

    - Cathy A., Buyer and Academic Planning & Allocation Analyst, Baker & Taylor

    Thoughtful.

    Dotomi

    Working with Antonio is a true pleasure. It is rare to encounter a business partner who is so deeply committed and invested in his clients' success - - Antonio is exactly that type of partner. Endlessly enthusiastic and never short on creative ideas, Antonio goes out of his way to provide thoughtful insights and suggestions tailored to our business needs.

     

    - Stephanie G., Client Development, Dotomi

    Superb.

    Dave Black Images

    Antonio is a superb marketing machine! I have rarely met anyone as passionate, enthusiastic, and creative as he is when it comes to marketing and/or selling a product he truly believes in. I have worked with Antonio for a number of years, and appreciate his willingness to lend his ideas and talents to whoever asks for his advice or opinion. I certainly want him behind my product.

     

    - Dave Black, Bestselling Author, Educator, Musician and Photographer

    Outstanding.

    The National Guitar Workshop

    Antonio Ferranti is an outstanding communicator and effective sales person. His knowledge of the marketplace and enthusiastic creativity make him an excellent collaborator, from product development to merchandising. We are proud to have Antonio representing our products.

     

    - Nathaniel G., Vice President of Product Development, Workshop Arts

    Essential.

    MegaTrax

    Antonio always has a reasoned, informed, and intelligent answer to any question regarding sales that I pose to him. To paraphrase a line in "The Music Man," He DOES know the territory! Antonio's advice has been essential in helping me produce and design a product whose sales potential can be maximized in the marketplace. That, and a great sense of humor make him invaluable to be around.

     

    - Cary G., Publishing Administrator, Megatrax

  • Contact

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