• One. Makes all the Difference.

    Sales, Marketing, and Business Development Solutions for the Music Products Industry.

    One Strategy. Makes All The Difference.

    Sales, Marketing, and Business Development Solutions for the Music Products Industry.

    One Product. Makes All The Difference.

    Sales, Marketing, and Business Development Solutions for the Music Products Industry.

    One Message. Makes All The Difference.

    Sales, Marketing, and Business Development Solutions for the Music Products Industry.

    One Click. Makes All The Difference.

    Sales, Marketing, and Business Development Solutions for the Music Products Industry.

    One Customer. Makes All The Difference.

    Sales, Marketing, and Business Development Solutions for the Music Products Industry.

    One Musician. Makes All the Difference.

    Sales, Marketing, and Business Development Solutions for the Music Products Industry.

  • The agency for artists, Brands, and businesses.

    Sales

    Notable artists and brands in the field of music, entertainment, and consumer products turn to The 99 Group for sales representation, market development, and expanded distribution. The 99 Group works closely with the world's largest and most recognized retailers, wholesalers, and digital delivery platforms.

    Marketing

    From clarifying your value message, building your next great website or e-commerce platform, to generating ongoing high-value content, social media, and PR, The 99 Group is ready to build your brand and take your business to the next level. With a team that is custom-built to meet your business goals.

     

    Business Development

    The 99 Group is a representation and consulting agency with a highly successful record of developing, promoting, and growing artists, content, and products into successful brands. Licensing, production, publishing, marketing, and selling leading media, products, content, and 3PL distribution services.

     

    Artist Relations

    The 99 Group works with some of the best known artists, authors, clinicians, educators, entertainers, and influencers in the music and entertainment industry, and across multiple categories and disciplines. Artist relationships for businesses or business relationships for artists often go hand in hand.

  • the 99 group

    One. Makes all the difference.

    Antonio Ferranti, President

    ​Award-winning sales, marketing, and management pro.

    Founder and President of The 99 Group, Antonio Ferranti is an award-winning sales, marketing, and management professional with 15 years of successful, results-driven experience with industry-leading organizations.

     

    Antonio specializes in sales, marketing, distribution, product and business development, establishing and developing new sales channels, B2B account management, C-level relationships, licensing and corporate partnerships, market research and analysis, sales presentations, training, management, public speaking, and public relations.

    The 99 Group

    The agency for artists, entrepreneurs, and businesses.

    The 99 Group is a sales and marketing agency with a record of successfully building brands and businesses, and helping artists, entrepreneurs, and small businesses realize larger and more diverse sales channels.

     

    The 99 Group is founded on the simple belief that your work, brand, and products deserve to be seen by as wide an audience as possible. To accomplish this you need the right strategy, and you need to work with a scalable agency that has the creativity, experience, connections, resources, and record of successfully guiding brands to bigger business.

    The Business of One

    One. Makes all the difference.​

    An artist, entrepreneur, or business who manufactures a product or provides a service is born from the recognition of fulfilling a need; of providing a solution. A consumer of that product or service is the fulfillment of that one missing piece. But even artists, entrepreneurs, and businesses need solutions.

     

    What is your 'one'? Is it expanded sales channels, marketing, brand-building, or business development? What is keeping your enterprise from the next level? The 99 Group may be your solution.

     

    The 99 Group is as much a philosophy as it is an agency that is driven by the Business of One.

  • Retail & Wholesale

    We reach over 25,000 storefronts and millions of consumers across several product categories through 15 years of personal relationships with each of these, and thousands more, North American retail and wholesale partners.

    Alliance of Music Merchants​

    Musical instrument retailers and manufacturers who help develop and grow the music industry.

    Amazon.com

    The world's largest e-commerce retailer by total sales and market capitalization.

    Apple

    The world's largest digital content retailer through iTunes, iBooks, App Store, and Music platforms.

    Baker & Taylor

    Among North America's largest multi-media and content distributors to brick & mortar.

    Barnes & Noble

    The largest retail bookseller and leading retailer of multi-media and educational products.

    B&H Photo

    The largest independent Pro Audio & Video equipment store in the United States

    Bed Bath & Beyond

    Largest chain of domestic merchandise retail stores throughout North America.

    Best Buy

    Largest multinational chain of computer and consumer electronics stores.

    Books-A-Million

    The second largest bookstore and multimedia products chain in the United States.

    Costco

    Largest membership-only warehouse club in the US, and the world's 2nd largest retailer.

    Curacao

    Large-format US department store chain uniquely positioned to serve the latino/hispanic market.

    Ebay

    World's largest consumer-to-consumer and business-to-consumer auction site.

    Five-Star Drum Shops

    Organization of independently-owned specialty percussion stores in North America.

    Fry's

    Big-box specialty consumer electronics retailer of computers and household appliances.

    FYE

    Large chain of small format entertainment multimedia products stores in the US.

    Google

    App store for world leading Android OS. Sells music, books, movies, and television programs.

    Groupon

    Global e-commerce marketplace offering activities, travel, goods and services.

    Guitar Center

    The largest chain of musical instrument retailers in the world with 269 locations in the US.

    HomeGoods

    Large chain of home furnishing stores specializing in name brand discount home accessories.

    Ingram

    Largest US distributor of branded home entertainment and educational multimedia products.

    JW Pepper

    World's largest and most influential school and church music and accessories retailer.

    Kohl's

    The largest US department store chain with over 1,100 stores in home, fashion, and accessories.

    KraftMusic.com

    Among the industry's top e-commerce musical instruments and pro audio products retailers.

    Lifeway

    The world's largest publisher and retailer of Christian multimedia products and resources.

    Long & McQuade

    The largest chain of musical instrument retailers in Canada with 73 nationwide locations.

    Marshalls

    Large chain of North American discount department stores with nearly 1,000 locations.

    Music & Arts

    US educational music chain retailer with 145+ retail stores, 120+ educational representatives.

    MusiciansFriend.com

    Mail-order and e-commerce division of Guitar Center Inc, the largest music instrument retailer.

    NACS

    Leading wholesale distribution of books and general merchandise products, to universities.

    NAMM

    Represents thousands of premier music industry retailers, wholesalers and manufacturers.

    Overstock.com

    E-commerce retailer offering customers an alternative inventory distribution channel.

    Reverb.com

    Online marketplace for musicians to buy, sell and learn about new, used, vintage & handmade gear.

    Sam Ash

    The largest family-owned chain of musical instrument stores in the United States.

    Sam's Club

    US chain of membership-only retail warehouse clubs owned and operated by Walmart,

    Sweetwater

    Largest independent e-commerce retailer for musical equipment and pro audio gear.

    Target

    The second-largest discount retailer and department store chain in the US.

    Toys R Us

    The largest toy and juvenile products retail chain in the US, with over 1,500 locations.

    TJ Maxx

    Leading US discount department store chain with more than 1,000 stores, part of the TJX Group.

    Urban Outfitters

    US chain for popularized counter-culture apparel, accessories, and housewares.

    Walmart

    The world's largest department store chain with nearly 12,000 stores in 28 countries.

  • Featured Clients

    Featured music, media, and entertainment brands.

    Dexibell

    Designed and manufactured in Italy, Dexibell makes the world's most advanced digital pianos, stage and portable keyboards,

    Faber Piano Adventures

    Nancy & Randall Faber's bestselling instructional piano method books and multimedia series for beginners of all ages.

    Harrison Music

    Mark Harrison, publisher of bestselling music instructional piano and keyboard books and multimedia in all popular styles.

    L'Italo-Americano

    Longest-running Italian news publisher in North America and the source for Italian news, culture, arts, entertainment.

    Proel

    World-class pro audio, video and lighting systems and solutions for special events, entertainment and installations.

    Rachmaninoff Piano Festival

    Non-profit organization committed to promoting international goodwill through art, music and entertainment.

    SlamGrand

    Produces the finest custom piano shells in the entertainment industry. Serving every major artist and performance venue.

  • Portfolio HIGHLIGHTS

    Bestselling, award-winning projects.

    VIVO H7 Digital Piano

    Polished Black

    The world's best digital pianos in tone, touch, tech, and style. Bluetooth enabled with all-new T2L (True 2 Life) technology.

    VIVO H7 Digital Piano

    Polished White

    The world's best digital pianos in tone, touch, tech, and style. Bluetooth enabled with all-new T2L (True 2 Life) technology.

    VIVO H7 Digital Piano

    Black

    The world's best digital pianos in tone, touch, tech, and style. Bluetooth enabled with all-new T2L (True 2 Life) technology.

    VIVO H7 Digital Piano

    White

    The world's best digital pianos in tone, touch, tech, and style. Bluetooth enabled with all-new T2L (True 2 Life) technology.

    VIVO H7 Digital Piano

    Red

    The world's best digital pianos in tone, touch, tech, and style. Bluetooth enabled with all-new T2L (True 2 Life) technology.

    VIVO H3 Digital Piano

    Black

    The world's best digital pianos in tone, touch, tech, and style. Bluetooth enabled with all-new T2L (True 2 Life) technology.

    VIVO H3 Digital Piano

    White

    The world's best digital pianos in tone, touch, tech, and style. Bluetooth enabled with all-new T2L (True 2 Life) technology.

    VIVO H7 Digital Piano

    Premium Benches

    Made of select beechwood with color-matched finishes. Height adjustable seat, galvanized steel mechanics, comfortable cushion.

    VIVO S7 Stage Piano​

    The world's best digital pianos in tone, touch, tech, and style. Bluetooth enabled with all-new T2L (True 2 Life) technology.

    VIVO S3 Stage Piano

    The world's best digital pianos in tone, touch, tech, and style. Bluetooth enabled with all-new T2L (True 2 Life) technology.

    VIVO P7 Portable Piano

    The world's best digital pianos in tone, touch, tech, and style. Bluetooth enabled with all-new T2L (True 2 Life) technology.

    VIVO P3 Portable Piano

    The world's best digital pianos in tone, touch, tech, and style. Bluetooth enabled with all-new T2L (True 2 Life) technology.

    DEXIBELL DXHF7

    Pro Headphones

    Designed to optimize accurate sound reproduction, with an ideal frequency response for digital musical instruments. Also make for perfect studio monitors.

    VIVO DXCP1 Digital Piano

    Continuos Pedal

    Continuous sustain pedal with selectable on-off mode switch. The continuous pedal is essential for full control of the damper modelling available on VIVO.

    VIVO Digital Piano

    Gig Bags ​

    Professional soft case bags for 73-key and 88-key digital pianos. Features extra protective padding, rugged waterproof foam and extra soft plush inner lining, a wide, organized front-pocket and practical touring wheels.

    VIVO Digital Piano

    Micro Fiber Covers

    Micro Dust Covers available for 73-key and 88-key VIVO Stage (S3/7) and Portable (P3/7) Pianos.

    VIVO End Panel

    A Kind of Blue

    Blue End Panels for Stage (S3/7) and Portable (P3/7). Great for style and function protecting your gear from the wear of touring.

    VIVO End Panel

    Banana Yellow

    Yellow Panels for Stage (S3/7) and Portable (P3/7). Great for style and function protecting your gear from the wear of touring.

    VIVO End Panel

    Acid Queen Green

    Green Panels for Stage (S3/7) and Portable (P3/7). Great for style and function protecting your gear from the wear of touring.

    VIVO End Panel

    Strawberry Red

    Red End Panels for Stage (S3/7) and Portable (P3/7). Great for style and function protecting your gear from the wear of touring.

    Abbey Road to Ziggy Stardust: Off-the-record with The Beatles, Bowie, Elton & so much more.

    Ken Scott, one of only five recording engineers to ever record The Beatles, needed a sales and event strategy and execution that would ensure that his book was available worldwide online and in bookstores.

    The Music of the Lord of the Rings Films, Book & Audio CD

    Doug Adams' behind-the-scenes books of one of the most successful movie franchises in history, needed a sales and event execution strategy that would ensure that his book was available worldwide online and in bookstores.

    Teach Yourself to Play Ukulele, Complete Starter Pack

    Alfred Music, a leading educational music publisher, needed a product development strategy that drew from their vast catalog of media publications, This trend-setting series enjoys #1 best-selling rankings on major e-commerce websites.

    Teach Yourself to Play Acoustic Guitar, Complete Starter Pack

    Alfred Music, a leading educational music publisher, needed a product development strategy that drew from their vast catalog of media publications, This trend-setting series enjoys #1 best-selling rankings on major e-commerce websites.

    Teach Yourself to Play Piano, Complete Starter Pack

    Alfred Music, a leading educational music publisher, needed a product development strategy that drew from their vast catalog of media publications, This trend-setting series enjoys #1 best-selling rankings on major e-commerce websites.

    Kid's Electric Guitar Course, Complete Starter Pack

    Alfred Music, a leading educational music publisher, needed a product development strategy that drew from their vast catalog of media publications, This trend-setting series enjoys #1 best-selling rankings on major e-commerce websites.

    Kid's Piano Course, Complete Starter Pack

    Alfred Music, a leading educational music publisher, needed a product development strategy that drew from their vast catalog of media publications, This trend-setting series enjoys #1 best-selling rankings on major e-commerce websites.

    The Complete Idiot's Guide, Acoustic Guitar Pack

    Alfred Music and Penguin Random House, needed a product development and licensing strategy that drew from their combined catalog of media publications, This series enjoys #1 best-selling rankings on major e-commerce websites.

  • Praise

    A word from those who have worked with us.

    Impressive.

    Alfred Music

    Antonio is hands-down one of the greatest, most knowledgeable, and most dependable people I have ever had the privilege of working with. He brings wisdom, experience, and great insight with everything he does, and uses these valuable skills to ultimately and effectively further the company's goals. He has an incredibly impressive and LONG list of accomplishments and professional victories. I guarantee that you will not be disappointed working with him.

     

    - Rich L., VP of Digital Products,

    Alfred Music

    Focused.

    Baker & Taylor

    Antonio has always been very focused . He is very responsive to the needs and requirements of our business.

     

    - Cathy A., Buyer and Academic Planning & Allocation Analyst, Baker & Taylor

    Excellence.

    The Company Rocks

    Antonio brings three great qualities to his work: passion, imagination, and dedication. He is passionate about the people that he works with, the clients he works for, and the products that he recommends for their stores. Antonio applies his imagination to developing creative solutions to operational challenges. And, Antonio is dedicated to success. He is tireless in his efforts to complete the sale. He is not satisfied unless the client is satisfied. He is an excellent sales professional.

    - Danny Rocks, Music Products Industry Legend

    The Company Rocks

    Superb.

    Dave Black Images

    Antonio is a superb marketing machine! I have rarely met anyone as passionate, enthusiastic, and creative as he is when it comes to marketing and/or selling a product he truly believes in. I have worked with Antonio for a number of years, and appreciate his willingness to lend his ideas and talents to whoever asks for his advice or opinion. I certainly want him behind my product.

     

    - Dave Black, Bestselling Author, Educator, Musician and Photographer

    Thoughtful.

    Dotomi

    Working with Antonio is a true pleasure. It is rare to encounter a business partner who is so deeply committed and invested in his clients' success - - Antonio is exactly that type of partner. Endlessly enthusiastic and never short on creative ideas, Antonio goes out of his way to provide thoughtful insights and suggestions tailored to our business needs.

     

    - Stephanie G., Client Development, Dotomi

    Creative.

    Google

    Antonio is a knowledgeable and personable sales manager with a deep knowledge of both the book industry and the music industry. He is very pleasant to work with and has creative ideas for how to build win-win partnerships.

     

    - Laura D., Strategic Partner Manager, Google

    Dedicated.

    Jazz Education Network

    Antonio is one of the hardest working, most dedicated, sales professionals I've ever had the pleasure to work with. He gets results by building relationships and trust with our clients. He is always my first stop when seeking advice or assistance on how to establish a new series.

     

    - Andrew Surmani, Past President, Jazz Education Network

    Invaluable.

    MegaTrax

    Antonio always has a reasoned, informed, and intelligent answer to any question regarding sales that I pose to him. To paraphrase a line in "The Music Man," He DOES know the territory! Antonio's advice has been essential in helping me produce and design a product whose sales potential can be maximized in the marketplace. That, and a great sense of humor make him invaluable to be around.

     

    - Cary G., Publishing Administrator, Megatrax

    Insightful.

    Music Products Association​

    Antonio is one of my go-to sources for reliable and knowledgeable insight on music industry trends. He's one of the industry's new leaders.

     

    - Zach P., Director of Professional Development, National Association of Music Merchants

    Outstanding.

    The National Guitar Workshop

    Antonio Ferranti is an outstanding communicator and effective sales person. His knowledge of the marketplace and enthusiastic creativity make him an excellent collaborator, from product development to merchandising. We are proud to have Antonio representing our products.

     

    - Nathaniel G., Vice President of Product Development 

    Workshop Arts

    Passionate.

    Penguin Random House

    Antonio is responsible for the initial idea of partnership for our companies. He is so passionate about what he does, especially going after new business in unique ways. I applaud his enthusiasm and creative vision.

     

    - Howard Wall, Director of National Marketing

    Penguin Random House

    Dedicated.

    Warner Bros. Publications

    Antonio is one of the hardest working, most dedicated, sales professionals I've ever had the pleasure to work with. He gets results by building relationships and trust with our clients. He is always my first stop when seeking advice or assistance on how to establish a new series.

     

    - Aaron Stang, Grammy Award-Winning Editor, Warner Bros.

  • Affiliations

    The company we keep.

    Musicians At Play Foundation

    MusiciansAtPlay.org

    Musicians at Play presents concerts with world-class musicians which highlight the musical heritage of Los Angeles, and raise funds for music mentorship programs. Each year, over 4,500 children, parents, teachers and community members have participated through student performances, professional development workshops, master classes and panel discussions.

    Music Teachers National Association

    MTNA.org

    With nearly 22,000 members in 50 states, and more than 500 local affiliates, MTNA is the preeminent source for music teacher support, where members embody like-minded values and commitment to their students, colleagues and society as a whole, while reaping the rewards of collaboration, continuity and connection throughout the lifetime of their careers.

    National Associations of Music Merchants

    NAMM.org

    The National Association of Music Merchants (NAMM), is a not-for-profit association that promotes the benefits of making music to people of all ages and strengthens the $17 billion global music products industry. Our association serves as a hub for people who seek the newest innovations in musical products, recording technology, sound and lighting.

    Retail Print Music Dealers Association

    PrintMusic.org

    The Retail Print Music Dealers Association is a professional trade organization founded to address the special needs and interests of the print music industry. RPMDA is a forum for exchanging ideas and building bridges, and provides opportunities for dealers and publishers to meet in a non-commercial setting to discuss the present and plan for the future.

  • Contact

    Interested in working with The 99 Group?

    We'd love to hear from you.

    The 99 Group
    Los Angeles, California USA
    (888) 588-4099
  • Blog

    Coming Soon! Thoughts for today's artist, entrepreneur, and business leader.

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